Marketing

COURSE OVERVIEW

This course is designed to provide you with a significant theoretical and practical base on which to develop a career in marketing.

Whether you wish to pursue your career with a large multinational corporation or a small to medium size enterprise, a higher level qualification in marketing will enable you to make a significant contribution to your organisation.

The course has a clear international context, reflecting the fact that marketing is increasingly being practiced in an environment without borders. The M.Sc Marketing has a strong international presence.

STUDY OPPORTUNITY IN LEEDS

You will spend approximately one semester in Leeds. During this period you will undertake further study at the University working with UK tutors and students.

ENTRY REQUIREMENTS

Applicants from India should have a 3-4 year Bachelor degree that is considered to be the equivalent of a UK Bachelor degree, from a recognised institution. In order to meet the University’s English language requirement you should also have achieved 60% in Standard XII English language which is the equivalent to IELTS 6.0

ASSESSMENT

The range of assessment methods includes individual and group coursework assignments, group presentations and time constrained examinations. These methods reflect some of the situations faced in work situations, including the need to provide secondary and primary research in support of marketing decisions, presentations to customers and other stakeholders, working in teams and meeting time constrained deadlines. Group presentations will include the need for individual elements and may include peer assessment as part of the overall grading. There is also significant opportunity for independent learning.

CAREER OPPORTUNITIES

The course provides early career employment opportunities across a wide range of marketing functions, for example: Marketing Research, Advertising, Marketing Communications, Agency Account Management and Planning, Brand Management, Retailing and Logistics Management, Customer Services, Customer Relationship Management, E-Marketing, General Marketing Management.